Out of all of these awareness events (Earth Day, Earth Hour, etc), I am the biggest fan of Earth Day because of it's history and grass roots beginnings. I am willing to support things that raise awareness, but sometimes these events can be counterproductive or just ridiculous. I remember watching an NFL game and when they went back to the studio they were raising awareness of energy usage by having the studio lights turned off. So the anchors were sitting there in partial darkness, one of them was waiving around a flashlight, yet there were 6 LCD screens visible behind them turned on showing highlights of games and such. If they had really wanted to draw attention to energy usage (or if they wanted to use less energy permanently), they could have turned off those TV screens and been able to have their lights on and still used less energy.
It's great to remember how important our planet is and spread awareness of our impact on it, but it's more important to remember that we have an impact every day and it is in our daily choices that we will determine whether all of us humans can live sustainably on it or if Earth Day will have less of a meaning for future generations.
Seven Billion People and Counting -- So Earth Day Matters More Than Ever
Yesterday, Earth Day was commemorated for the 40th time since 1970 -- this year, by about a billion people. How'd it get so popular? Ironically, it's one of corporate America's favorite advertising events. Wal-Mart is plugging "earth-friendly" stuff like Cheerios and STP gas treatment, while Sony is hyping its new video game Trash Panic and General Motors is providing Earth Day lesson plans for little ones. The Minnesota Beef Council's ludicrous line? "Celebrate Earth Day this year with a juicy, lean cut of beef and know you're making an environmentally responsible and healthy food choice" (and please, don't research the environmental effects of meat production). Never mind the fact that Earth Day 1972 arrived with 4 billion people on the planet, while today we're fast approaching 7 billion meat-and-Cheerio-eating, Wal-Mart-shopping, mass-consuming humans. Hey, anybody think overpopulation might be the biggest focus of future Earth Days? Just a thought. Besides, every day should be Earth Day -- as our friends at Grist.org put it, "One day is for amateurs."
Still, if a billion people have each done just one tiny thing to help the planet this April. . .well, that's better than a poke in the eye. And it doesn't mean we can't celebrate all year, which means today can be Earth Day, too. So go clean up a trail or something -- again -- and keep spreading the word about saving the environment. Because with all the people around today (and with all the advertisers cramping our style), we have a lot more spreading to do.
Read a thoughtful article from Grist.org and learn about the real first Earth Day -- which took place in March -- from the Boston Globe.